OUR STORY
It started with a girl chat—and a simple question:
Why should Halloween have to end?
The costumes, the creativity, the transformation, the themed decor, the feeling of inspiration.
We wanted more of that.
What started as a conversation between friends about keeping that Halloween magic alive became the spark for iLLuminous Events LLC, a Northern California event production company built around immersive experiences, music, creativity, and community.
Founded in November 2025 by Luna Sorrenti, iLLuminous Events was created to bring together the things we love most: high-energy music, elaborate themes, costumes, immersive environments, and the freedom to show up exactly as you want to be.
FROM AN IDEA TO A FULL EXPERIENCE
Our first event, Haus of Krampus, launched in December 2025 at Shady Oak Barrel House in Santa Rosa.
Inspired by the darker side of the holiday season, Haus of Krampus transformed the traditional holiday party into an immersive EDM costume experience—complete with themed décor, performances, music, art, and opportunities for guests to step into the world of the event.
What began as one holiday party quickly became a vision for something bigger.
Today, Haus of Krampus is a staple iLLuminous Events experience, returning as an annual celebration where the creative energy of Halloween meets the dark magic of the holiday season.
WHERE MUSIC MEETS IMMERSION
At iLLuminous Events, we believe a great event should be more than a lineup.
It should be an experience.
Our events combine curated music with thoughtful production, immersive décor, visual environments, interactive elements, costume culture, and community-focused experiences. From stage design and sound to guest experience and artist hospitality, we approach every detail as part of the story.
Behind every event is a combination of creative vision and serious production logistics—from budgeting and planning to vendor coordination, artist management, production schedules, décor, staffing, and show flow.
OUR PRINCIPLES
●Eco-Sustainability
Approximately 75–85% of our building and decor materials are repurposed, donated, or recycled, allowing us to create immersive environments while reducing waste and giving existing materials a new life.
● Harm Reduction Awareness
We partner with harm reduction collectives that provide education, peer support, and dedicated resources to help guests feel informed, safe, and supported throughout our events.
●Inclusivity
We create spaces where people from historically underrepresented and marginalized communities are welcomed, respected, represented, and given equitable opportunities to participate and thrive.
FROM THE NORTH BAY TO THE FESTIVAL COMMUNITY
While iLLuminous Events is rooted in Northern California, our work continues to grow through collaborations throughout the broader music and festival community.
In 2026, iLLuminous Events collaborated with the Northern Nights Music Festival × Dirtybird Campout experience, building on Luna's previous festival production and décor experience.
Luna has worked across a wide range of live events and festivals, including Lightning in a Bottle, Burning Man, Railroad Square Music Festival, and Northern Nights × Dirtybird, as well as arts, cultural, and community programming throughout Sonoma County and beyond. (Luna Sorrenti)
These experiences have shaped the way we produce today: combining the creativity of an artist with the organization, adaptability, and attention to detail of a seasoned production professional.
WHAT'S NEXT
iLLuminous Events is growing one experience at a time.
We're building a home for artists, performers, creatives, vendors, and audiences who want something beyond the ordinary night out.
Whether it's a dark holiday celebration, a bass-heavy dance floor, an immersive themed party, or a collaboration with a larger festival production, our goal remains the same:
Create spaces where people can play, connect, express themselves, and experience something a little more iLLUMINOUS.
MEET THE FOUNDER
Luna Sorrenti
Founder + Creative Director
With more than 10 years of experience in event production, operations, arts programming, and live entertainment, Luna Sorrenti brings a unique combination of creative vision and behind-the-scenes production expertise to iLLuminous Events.
Originally from Queens, New York, Luna's professional journey has taken her from arts education and community programming to music festivals, stage management, production, décor, operations, and immersive events.
Her experience includes producing and managing programs at Sebastopol Center for the Arts, stage management for live music events, festival production, environmental programming at Burning Man, and décor and immersive environment work for Northern Nights × DirtyBird. (Luna Sorrenti)
That background informs the iLLuminous approach:
Dream big. Plan thoroughly. Sweat the details. Create something people will remember.